Santi Group LLC, (“Livingethnic” "we" or “us” or “our”) owns and operates site on all platforms  and mobile apps. The terms “we”, “us”, “our” and “Livingethnic” refer to Santi Group LLC , a North Carolina LLC and/or our subsidiaries. (the “Company”) is committed to maintaining robust privacy protections for its users.  Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.  

For purposes of this Agreement, “Service” refers to the Company’s service which can be accessed via our website at or through our livingethnic mobile application in which users can view and redeem coupons from their favorite ethnic retailers. “You” refers to you, as a user of Service. By accepting our Privacy Policy and Terms of Use (found here:, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.


We collect “Non-Personal Information” and “Personal Information.”  Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, social information, general demographic information we may collect, referring/exit pages and URLs, platform types, feedback, preferences you submit and preferences that are generated based on the data you submit and number of clicks and touches.  Personal Information includes your email address and any demographic information you submit voluntarily which you submit to us through the registration process on your mobile phone or website.

Information collected via Technology

To activate the Service you submit your email address and other demographic information. In an effort to improve the quality of the Service, we track information provided to us by your browser, mobile app or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you.  We track this information using cookies, or small text files which include an anonymous unique identifier.  Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive.  Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. In order to use our services offered through Livingethnic, your web browser must accept Cookies. If you choose to disable Cookies, some aspects of Livingethnic may not work properly, and you may not be able to receive our services.


If you use Livingethnic mobile application made available by us, we may receive information about your use of our services from your mobile device while you use our applications or services. This may also include information about your precise location if you have enabled location-based services on your mobile device. Certain applications or services may also require addition information collection, such as information to be sent when you are not logged into Livingethnic for alerts services, and the terms of such collection will be identified when you subscribe to or sign up for such services or applications.

Any information you post or provide through Livingethnic for public posting, such as your name, profile, comments, collections and reviews, may be shared with other users and posted on publicly available portions of Livingethnic, including without limitation, social media applications and other public fora in which you choose to participate. Please keep in mind that if you choose to disclose Personal Information when posting comments or other information or content through Livingethnic, this information may become publicly available and may be collected and used by others, including people outside the Livingethnic community. Please also be aware that if you choose to share or tweet deals or your purchases, they will become publicly available on the Facebook and Twitter websites. We will not have any obligations with respect to any information that you post to parts of Livingethnic available to others, and recommend that you use caution when giving out personal information to others through social media networks or otherwise.

You may choose to log in or access Livingethnic using the Facebook Connect, Google or Yahoo login feature or by downloading the Livingethnic mobile app through Facebook or another third party platform. By doing this, you are authorizing that third party platform to send us certain information from your account with them, and you authorize us to collect, store and use in accordance with this Privacy Policy any and all information available to us through the third party platform.

If you provide feedback to us, we may use and disclose such feedback for any purpose. We will collect any information contained in such feedback and will treat the Personal Information in it in accordance with this Privacy Policy. You agree that any such comments and any e-mail we receive becomes our property. We may use feedback for marketing purposes or to add to or modify our services without paying any royalties or other compensation to you.

Information you provide us by registering for an account

In addition to the information provided automatically by your browser and mobile device when you visit the Site, download our application on your mobile device to become a subscriber to the Service and your profile gets created.  By registering, you are authorizing us to collect, store the information you provide during registration in accordance with this Privacy Policy.

Our registration process may collect your email address and may ask for demographic information and our login process may require you to provide us with your name, valid e-mail address and password of your choice. When you personalize your profile and use the features of Livingethnic, we will collect any information you voluntarily provide, and we may also request optional information to support your use of Livingethnic, such as age group, gender, income level and other demographic information. We collect information in the form of the content that you submit during your use of Livingethnic, such as photos, reviews, ratings and other information you choose to submit.

We may also collect information about you and your friends who use Livingethnic from any social network you may have connected from, in order to provide you with a more personalized experience. For instance, we may collect your user name or profile information that you have permitted to be displayed through Livingethnic in order to display you as a friend or in association with your profile and connections.

When you pay for services purchased through Livingethnic, we collect and store billing and credit card information. For example, when you use our services, you submit your credit card or other payment information so that our service providers can process your payment for the services. When you sign up for, or win, any contests, sweepstakes or other activities that we make available on Livingethnic, we will collect the information designated along with such activity, which may include contact information such as your address and phone number.

If you choose to sign up to receive information about products or services that may be of interest to you, we will collect your e-mail address and other related information.  If you send an e-mail to us, or fill out our “Feedback” form through Livingethnic, we will collect your e-mail address and the full content of your e-mail, including attached files, and other information you provide. We may use and display your full name and phone number and e-mail address when you send an e-mail notification to a friend through Livingethnic or the social network from which you have connected to Livingethnic (such as in an invitation, or when sharing your content). Additionally, we may use your e-mail address to contact you on behalf of your friends (such as when someone sends you a personal message) or to send notifications from a social network or other website with which you have registered to receive such notifications. We may also use your e-mail address to contact you for things such as notifications of limited-edition shop sales and other related information. You may indicate your preference to stop receiving further promotional communications as further detailed below.



Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, Examples of such services include sending e-mail, analyzing data, providing marketing assistance, voucher/coupon management services, processing payments (including credit card payments) and providing customer service Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy. If you do not want us to use or disclose Personal Information collected about you in the manner identified in this Privacy Policy, you may not use Livingethnic.

In general, the Personal Information you provide to us is used to help us communicate with you.  For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.


Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize the user experience.  We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site.  This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred.  You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy.  If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices.  We suggest that you check the Site periodically if you are concerned about how your information is used.


We implement security measures designed to protect your information from unauthorized access. You are responsible for securing access to your account present on the mobile device. If you have an account on the livingethnic website, it is protected by  your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We would also urge you to set up multifactor authentication when you login via social logins such as facebook or google. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology.  However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.  By using our Service, you acknowledge that you understand and agree to assume these risks.


You have the right at any time to prevent us from contacting you for marketing purposes.  When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail.  You can also indicate that you do not wish to receive marketing communications from us or retailer in the “Notification Settings” section of the Site or mobile app.  Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Settings section of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.


As part of the Service, we may provide links to or compatibility with other websites or applications.  However, we are not responsible for the privacy practices employed by those websites or the information or content they contain.  This Privacy Policy applies solely to information collected by us through the Site and the Service.  Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service.  To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application.  We encourage our users to read the privacy statements of other websites before proceeding to use them.


The Company reserves the right to change this policy and our Terms of Service at any time.  We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site.  Significant changes will go into effect 30 days following such notification.  Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.


If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to

Last Updated: This Privacy Policy was last updated on 12/10/2016.


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